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Ads for Match Group and Walmart ran alongside disturbing content on Meta's platforms, court documents claim

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Meta Advertisers Raise Concerns Over Ads Placement on Disturbing Content

Dating app company Match Group and retail giant Walmart have expressed concerns to tech giant Meta about their ads appearing next to sexually explicit content, according to an updated complaint filed by the New Mexico Attorney General. The attorney general’s lawsuit accuses Meta of exposing young users to sexual content and facilitating contact with potentially dangerous adults. The updated complaint also alleges that Match Group reduced its advertising spending on Meta platforms due to these concerns. Meta maintains that it is actively investing in safety measures to prevent such content. Walmart has also reportedly raised concerns about its ads being displayed next to inappropriate content. Meta is facing increasing pressure to address issues related to the safety of young users on its platforms.